Lecture
Professional Sports Sales
Course and term details
- Sequence
- 01
- Part of term
- 1
- Term
- Fall 2026
- Delivery
- Traditional
- Delivery code
- TR
- Linked section
- No
- Open section
- No
Fall 2026
SELL4340 CRN 13488Professional Sports Sales
LectureMainBurns, Mike RTue Thu 9:35 a.m. – 10:50 a.m.
Section data from the UW course catalog via uwyoschedule. Confirm seats and meeting times in WyoWeb before you register.
Schedule
Tue, Thu
9:35 a.m. – 10:50 a.m.
College of Business 127
08/31/2026 – 12/11/2026
Meeting type
Class · LEC
Faculty
Burns, Mike RPrimary
mburns9@uwyo.edu
Seats
-5
open of 45 seats
Enrollment and waitlist
- Enrollment
- 50
- Maximum enrollment
- 45
- Seats available
- -5
- Wait capacity
- 10
- Wait count
- 5
- Wait seats available
- 5
Course description
This course will introduce you to professional and collegiate sports selling, focusing exclusively on ticket sales (B2C), corporate partnerships (B2B), and name image likeness (NIL). It covers background topics, such as ethics, consultative selling, personal branding principles and concepts like prospecting and making sales calls using the SPIN sales strategy. Prerequisite: SELL 3310, junior class standing
Credits
3
3
All credit fields
- Credit range
- 3
Section information
This course is designed to introduce you to professional and collegiate sports selling, focusing exclusively on ticket sales (B2C), corporate partnerships (B2B), and name image likeness (NIL). It covers background topics, such as ethics, consultative selling, personal branding principles as well as sales concepts like prospecting and making sales calls using the SPIN sales strategy. Unlike many of your courses, however, this course is designed for you to apply the information you learn to various real-life sales situations. It is designed for you to actually become a better salesperson in the sports industry. Therefore, a large portion of the class (and your grade) will be dedicated to class participation and role playing using different selling techniques. At the end of this course, you should feel much more comfortable with your sales and communication abilities. -------------------- Prerequisites: SELL 3310, junior class standing.
Attributes
1
TPB1 · Program Fees - Business
Full attribute list
- TPB1
Program Fees - Business
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